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Sabtu, 07 April 2018

No buyers yet for Foodpanda despite low price tag
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The Foodpanda group (stylized as foodpanda) is a German mobile food delivery marketplace headquartered in Berlin, Germany, operating in 22 countries and territories. The service allows users to select from local restaurants and place orders via its mobile applications as well as its websites. The company has partnered with over 27,095 restaurants in 193 cities and works with over 15,733 delivery riders. The firm was acquired by Delivery Hero in early December 2016.

Foodpanda's business in India was acquired by Ola on 11 December 2017 for an undisclosed amount. Ola has promised to invest $200Mn in foodpanda Indian operations in the coming years.


Video Foodpanda



History

The Foodpanda group was founded by Ralf Wenzel, Benjamin Bauer and Felix Plog in 2012. foodpanda's Singapore business was launched by Lukas Nagel and Rico Wyder. In 2012 foodpanda expanded into 16 countries. By February 2013 Foodpanda was operating in 23 countries in Africa, Asia, Eastern Europe and Latin America. In February 2014, Foodpanda acquired its main rival in Pakistan Eat Oye!. In November 2016 the company sold its Delivery Club business in Russia to mail.ru for $100 million. In December 2016, the Foodpanda group was acquired by the German competitor Delivery Hero. Foodpanda's business in India was acquired by Ola for all share deal on 11 December 2017.


Maps Foodpanda



Platform

Foodpanda processes and sends orders directly to partner restaurants, which then deliver to their customers. The service is available via its websites and mobile applications. Customers order food by entering their postcodes on the site and browsing for food from a list of restaurants. They can create meals by browsing restaurant menus and selecting items they want to order before entering an address and proceeding to the checkout. Restaurants receive these orders and then deliver to customers. Food panda sends out an SMS to confirm orders and their estimated delivery time.


Scholarship Competition | foodpanda Singapore | foodpanda
src: asia-public.foodpanda.com


Online ordering

Foodpanda accepts orders via its websites and mobile applications. It connects customers with restaurants that offer food delivery in their area and lets them choose, order and pay online. Foodpanda also has a review section on restaurant pages, where customers can comment on sales process, delivery, taste and overall impression of restaurants. Foodpanda has entered into a collaboration with Indian online railway system enabling customers to buy meals while travelling, beginning December 2015.


Hungry? Order food online @ Foodpanda.in - YouTube
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Investments

The company raised a total of $318 million in venture capital. Foodpanda raised $20 million in initial funding from Investment AB Kinnevik, Phenomen Ventures and Rocket Internet in April 2013. In September 2013, iMENA Holdings invested $8 Million. In February 2014, there was another funding round of $20 million from a group of investors, including Phenomen Ventures. On August 11, the company announced that it has collected another $60 million in financing from a group of investors. In March 2015, the company announced it has raised over $110 million from Rocket Internet, as well as other investors. Less than two months later, a group of investors, including Goldman Sachs, invested over $100 Million in Foodpanda.


Marketing Mix Of Foodpanda - Foodpanda Marketing Mix
src: www.marketing91.com


International brands

The group consists of multiple international brands. Foodpanda in Asia and Eastern Europe, hellofood in the Middle East, Delivery Club in Russia, EatOye in Pakistan, 24h in UAE, NetPincer in Hungary, Donesi.com in Serbia, Bosnia & Herzegovina and Montenegro, Pauza in Croatia, Room Service in Malaysia and Singapore, City Delivery in Bangladesh & Philippines, Food by Phone in Thailand, Koziness and Dial-A-Dinner in Hong Kong.


Flyer Design for FoodPanda | Marketing Media Graphics | Pinterest ...
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References


Now, Foodpanda to deliver food within 45 minutes or return your money
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Further reading

  • Koswaraputra, Dandy (October 3, 2016). "Indonesia's foodpanda closes down after being defeated by newcomers". The Jakarta Post. Retrieved June 21, 2017. 
  • ?????: issue 094 ??? ????????. 94 (in Chinese). 2016. Retrieved June 21, 2017. 
  • ???????, ?. (2017). 500 ?????? ?????????? ?????????? ??? ????????? Android (in Russian). ??????. p. 198. ISBN 978-5-457-61332-4. Retrieved June 21, 2017. 
  • "foodpanda: În perioada sesiunii studen?ii comand? cartofi pr?ji?i, ciorb? de v?cu?? ?i burgeri". Ziarul Financiar (in Romanian). Retrieved June 21, 2017. 

Prethika's Space: FoodPanda - Order Food Online - A Review
src: 2.bp.blogspot.com


External links

  • Official website
  • Tech Blog: foodpanda.io

Source of article : Wikipedia